DAYTONA BEACH, Fla. - The eighth installment of the MEAC/SWAC Challenge presented by Disney, featuring Bethune-Cookman of the MEAC against Alabama State of the SWAC, will be Sunday, Sept. 2, 2012, at Florida Citrus Bowl in Orlando, Fla. (noon EST on ESPN). The yearly event features teams from two prominent Historically Black Colleges and Universities (HBCU) Conferences.

The game marks the first time that one school, Bethune-Cookman, which beat Prairie View 63-14 in 2011, has appeared in back-to-back years. At stake, as usual, is conference supremacy as the MEAC has won five of the previous seven games.

Bethune-Cookman secured an 8-3 record last season and highlighting the team's schedule was a 14-6 win over No. 24 Norfolk State on Oct. 20. Bethune-Cookman holds a 10-3 lead in the series against Alabama State.

“The overall experience last year was great for the team because it was aired on a national level and put on in a special way; it caused our team to really have to focus. It helped our young men understand preparation and how to stay in the moment,” said Brian Jenkins Sr., head coach at Bethune-Cookman.  “Everything was done in a first-class manner and being invited back for a second time and as the first team to appear in back-to-back years is great. We are very thankful for this opportunity and hope we have continued success with this event.”

Several events will take place around the MEAC/SWAC Challenge presented by Disney, including a high school career panel and the halftime Battle of theBands.

“Disney has a long history of supporting the African-American community and we're proud to build on this legacy by supporting the Historically Black Colleges and Universities in the Mid-Eastern and Southwestern Athletic Conferences,” said Eugene Campbell, vice president of Domestic Minority Business Development for the Walt Disney Company. “The MEAC/SWAC Challenge presented by Disney showcases football but it celebrates so much more. Our sponsorship of the event is just one way Disney demonstrates its commitment to diversity and inclusion, which benefits everyone.”

Tickets for the 2012 MEAC/SWAC Challenge Presented by Disney are on sale now at all Ticketmaster outlets. Tickets are $30 for reserved seating and $20 for general admission, plus applicable taxes and fees.

The MEAC/SWAC Challenge is owned and operated by ESPN Regional Television (ERT), a subsidiary of ESPN. For more information about the MEAC/SWAC Challenge, or to join the event's following on Facebook and Twitter, please visit the event's official Web site at www.meacswacchallenge.com or at www.espnplus.com/msc.php.  

Other B-CU and MEAC/SWAC Challenge events include:

Saturday, Sept. 1, 2012

·   Pep Rally at Downtown Disney (11 am ET) FREE

·   Parade at Epcot  (3 pm ET) must have a Park ticket

·   Legends' Reception – Atlantic Dance Hall (Ticket Event)

Sunday, Sept 2, 2012

The “Great Heart and Soul Tailgate”

McCracken Field  

287 South Tampa Ave.

Orlando, FL, 32805 (near stadium)

with featured Artists – Jonathan Nelson (My Name is Victory,” “Expect the Great”) during the Pre-game Heart Portion of the Tailgate and “Silkee Smoove” during the After-game Soul Portion of the tailgate (A tent will be set up for B-CU alumni, Wildcat Boosters and supporters to fellowship, relax and enjoy yourselves before the game).

Reserve a room at the official MEAC/SWAC Challenge (Bethune-Cookman University) Fan Hotel: Embassy Suites Jamaican Court for the specially discounted price of $89 per night plus tax, available exclusively through Anthony Travel.

Travel options including discounted hotel accommodations, game tickets and specially priced Theme Park Tickets are also available through Anthony Travel, the official travel provider of the MEAC/SWAC Challenge.Please visit AnthonyTravel.com or call (888) 632-6951.

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